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The Gun House Blog

Main Blog->Important General Information->MAP pricing

MAP pricing

What is MAP pricing?

MAP stands for Minimum Advertised Price. In short that means a retailer is "not allowed" to advertise effected (MAP priced) products below a certain amount. Violations of MAP pricing could result in the retailer not being able to sell certain products. Some manufacturers have across the board MAP pricing while others only have MAP pricing on certain products.

TheGunHouse.com strictly adheres to manufacturers MAP pricing. We DO NOT advertise below the MAP price, so in some cases you will find our advertised prices to be higher than those who have chosen to violate the MAP pricing policies of the manufacturer.

On certain firearms TheGunHouse offers additional "Member Only" discounts to its Registered Members.   Register as a Member, find the gun you want - and if you see the notation, "Member Discounts Apply", that means as a registered member your price might be less than what you see advertised. This is our way of showing appreciation to our members and offering the best possible pricing available.